The Attention Economy Series

The Attention Economy Series

Linear Was Never the Cable Box

Continuous. Lean-back. Zero-click. Programmed-by-someone-else. Those are the four traits that defined linear television in 1995 — and the four traits the YouTube CTV home delivers in 2026. The cable box was never the product. The couch was.

The Attention Economy Series

Gen Z Didn't Kill Linear TV. They Switched Networks.

YouTube now takes more US television viewing than Netflix. Viewers stream over 1 billion hours of YouTube on connected TVs every day. The audience didn't leave the lean-back ritual — they handed it to algorithms legacy media doesn't program.

Media Strategy

The Attention Economy Doesn't Play By Your Rules Anymore: A New FASTMaster Special Report

A preview of FASTMaster Intelligence's new report on how to evolve content for the Gen Z era.