FASTMaster on FAST
The race for FAST scale has backfired. Zombie inventory is depressing ad rates and poisoning the ecosystem. With supply outpacing demand, hitting 600 channels isn't growth—it's devaluation. To restore profitability, platforms must embrace scarcity over volume and kill the long-tail bloat.
FASTMaster on FAST
Creator FAST channels have exploded 145% since 2024, but platforms are building zombie feeds. By forcing Gen Z into 1999-style grids and stripping away interactivity, they’ve created a passive archive, not a destination. To fix this, the EPG must die and "Live" must become real.
FASTMaster on FAST
FAST is currently speed-running the same mistakes that killed the cable bundle. By analyzing the latest 2025 cable ratings, I break down why "spray and pray" is dead, why news is a demographic trap, and how to stop your platform from becoming Cable 2.0.