FAST Audit

The FAST Audit (Feb '26): Pluto’s Stealth Rebrand, Local News, and Millennial Nostalgia

Pluto TV’s stealthy naming strategy, the UX danger of the 235-channel Local News Avalanche, and why Kids FAST is actually just 90s nostalgia bait for Millennials. The FASTMaster breaks down the strategic shifts behind the 1,572 channels across the Top 9 platforms.

FAST Audit

The FAST Audit (Jan ’26): Exclusives, Bloat, and the “Reality” Trap

Our monthly tracker of the ecosystem returns. Who is building a distinct platform, and who is just renting the same unscripted slop? I’ve spent the last week rebuilding my old FAST channel tracker database, adding in greater genre consistency, some new analysis (18-49 brand appeal), and making it as